/* MyAdAssist, Inc. — site styles */
@font-face{font-family:"Poppins";font-style:normal;font-weight:400;font-display:swap;src:url("../fonts/poppins-latin-400-normal.woff2") format("woff2")}
@font-face{font-family:"Poppins";font-style:normal;font-weight:600;font-display:swap;src:url("../fonts/poppins-latin-600-normal.woff2") format("woff2")}
@font-face{font-family:"Poppins";font-style:normal;font-weight:800;font-display:swap;src:url("../fonts/poppins-latin-800-normal.woff2") format("woff2")}

:root{
  --navy:#14213D;
  --navy-2:#1E2F55;
  --copper:#C17A4F;
  --copper-2:#D99A72;
  --copper-ink:#9A5B35;      /* copper dark enough for text on light bg */
  --copper-wash:#F6EDE6;
  --gray:#6B7280;
  --ink:#1B2333;
  --muted:#4B5563;
  --line:#E7E1DA;
  --bg:#FFFFFF;
  --bg-warm:#FAF7F3;
  --radius:14px;
  --shadow:0 1px 2px rgba(20,33,61,.06),0 8px 24px -12px rgba(20,33,61,.18);
  --max:1120px;
  --font:"Poppins","Segoe UI",system-ui,-apple-system,Arial,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font-family:var(--font);color:var(--ink);background:var(--bg);line-height:1.65;font-size:17px}
img,svg{max-width:100%;display:block}
a{color:var(--copper-ink);text-underline-offset:3px}
a:hover{color:var(--navy)}
h1,h2,h3,h4{color:var(--navy);line-height:1.2;margin:0 0 .5em;font-weight:800;letter-spacing:-.01em}
h1{font-size:clamp(2.1rem,4.6vw,3.4rem)}
h2{font-size:clamp(1.6rem,3vw,2.25rem)}
h3{font-size:1.2rem;font-weight:600}
p{margin:0 0 1em}
.wrap{max-width:var(--max);margin:0 auto;padding:0 24px}
.skip{position:absolute;left:-9999px}
.skip:focus{left:16px;top:16px;background:var(--navy);color:#fff;padding:8px 14px;border-radius:8px;z-index:100}
:focus-visible{outline:3px solid var(--copper);outline-offset:3px;border-radius:4px}

/* ---------- Header ---------- */
.site-header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);backdrop-filter:saturate(1.4) blur(10px);border-bottom:1px solid var(--line)}
.site-header .wrap{display:flex;align-items:center;justify-content:space-between;height:72px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none}
.brand svg.icon{width:38px;height:38px}
.brand .wm{font-size:1.45rem;line-height:1;letter-spacing:-.5px}
.wm .my{color:var(--copper);font-weight:400}
.wm .ad{color:var(--navy);font-weight:800;letter-spacing:-1px}
.nav{display:flex;align-items:center;gap:6px}
.nav a{color:var(--navy);text-decoration:none;font-size:.95rem;padding:8px 12px;border-radius:8px}
.nav a:hover{background:var(--bg-warm)}
.nav a[aria-current="page"]{color:var(--copper-ink);font-weight:600}
.nav a.btn{color:#fff;margin-left:6px}
.nav-toggle{display:none;background:none;border:1px solid var(--line);border-radius:10px;width:44px;height:44px;cursor:pointer;color:var(--navy)}
.nav-toggle svg{margin:auto}

/* ---------- Buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:8px;background:var(--navy);color:#fff;text-decoration:none;font-weight:600;font-size:.98rem;padding:12px 22px;border-radius:999px;border:2px solid var(--navy);cursor:pointer;font-family:inherit;transition:transform .15s ease,background .15s ease}
.btn:hover{background:var(--navy-2);color:#fff;transform:translateY(-1px)}
.btn.copper{background:var(--copper);border-color:var(--copper)}
.btn.copper:hover{background:var(--copper-ink);border-color:var(--copper-ink)}
.btn.ghost{background:transparent;color:var(--navy)}
.btn.ghost:hover{background:var(--navy);color:#fff}
.btn.light{background:#fff;color:var(--navy);border-color:#fff}
.btn.light:hover{background:var(--copper-wash)}
.btn-row{display:flex;flex-wrap:wrap;gap:12px}

/* ---------- Generic sections ---------- */
section{padding:88px 0}
section.tight{padding:64px 0}
.warm{background:var(--bg-warm)}
.navy{background:var(--navy);color:#DCE2EE}
.navy h2,.navy h3{color:#fff}
.eyebrow{display:inline-flex;align-items:center;gap:8px;font-size:.78rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--copper-ink);margin-bottom:14px}
.navy .eyebrow{color:var(--copper-2)}
.eyebrow::before{content:"";width:18px;height:2px;background:currentColor;border-radius:2px}
.lede{font-size:1.15rem;color:var(--muted);max-width:720px}
.navy .lede{color:#C9D1E0}
.section-head{max-width:760px;margin-bottom:44px}
.badge{display:inline-flex;align-items:center;gap:8px;background:var(--copper-wash);color:var(--copper-ink);font-weight:600;font-size:.85rem;padding:6px 14px;border-radius:999px;border:1px solid #EBD5C6}
.badge .dot{width:8px;height:8px;border-radius:50%;background:var(--copper)}

/* ---------- Hero ---------- */
.hero{padding:72px 0 88px;background:
  radial-gradient(900px 420px at 85% 10%,rgba(193,122,79,.10),transparent 60%),
  linear-gradient(180deg,#fff, var(--bg-warm))}
.hero .wrap{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
.hero h1 span{color:var(--copper)}
.hero .lede{margin:18px 0 30px}
.hero-logo{width:min(440px,100%);margin-bottom:26px}
.page-hero{padding:72px 0 56px;background:linear-gradient(180deg,#fff,var(--bg-warm));border-bottom:1px solid var(--line)}
.page-hero .lede{margin-top:10px}

/* Hero illustration: screen with viewfinder */
.screen-card{position:relative;background:var(--navy);border-radius:18px;padding:14px;box-shadow:0 30px 60px -28px rgba(20,33,61,.55)}
.screen-inner{position:relative;border-radius:10px;overflow:hidden;aspect-ratio:16/10;background:linear-gradient(135deg,#24375f 0%,#1a2847 55%,#3b2a2a 100%)}
.screen-inner .ad-copy{position:absolute;left:7%;top:12%;color:#fff}
.screen-inner .ad-copy small{display:block;font-size:.66rem;letter-spacing:.2em;color:var(--copper-2);font-weight:600}
.screen-inner .ad-copy strong{display:block;font-size:clamp(1rem,2vw,1.35rem);line-height:1.2;margin-top:4px}
.product{position:absolute;right:13%;bottom:16%;width:30%;aspect-ratio:1}
.product .box{position:absolute;inset:18%;border-radius:14px;background:linear-gradient(160deg,#E7B48F,#C17A4F);box-shadow:0 12px 30px -10px rgba(0,0,0,.5)}
.product .box::after{content:"";position:absolute;left:18%;right:18%;top:22%;height:14%;border-radius:6px;background:rgba(255,255,255,.55)}
.finder{position:absolute;inset:0}
.finder i{position:absolute;width:24%;height:24%;border-color:#fff;border-style:solid;border-width:0}
.finder i:nth-child(1){left:0;top:0;border-left-width:4px;border-top-width:4px;border-top-left-radius:4px}
.finder i:nth-child(2){right:0;top:0;border-right-width:4px;border-top-width:4px;border-top-right-radius:4px}
.finder i:nth-child(3){right:0;bottom:0;border-right-width:4px;border-bottom-width:4px;border-bottom-right-radius:4px}
.finder i:nth-child(4){left:0;bottom:0;border-left-width:4px;border-bottom-width:4px;border-bottom-left-radius:4px}
@media (prefers-reduced-motion:no-preference){
  .finder{animation:lock 4.5s ease-in-out infinite}
  @keyframes lock{0%,15%{transform:scale(1.25);opacity:0}35%,85%{transform:scale(1);opacity:1}100%{transform:scale(1.25);opacity:0}}
}
.outcomes{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:14px}
.chip{background:#fff;border-radius:12px;padding:10px 12px;font-size:.78rem;line-height:1.35;color:var(--muted);box-shadow:var(--shadow)}
.chip b{display:block;color:var(--navy);font-size:.86rem}
.chip .k{display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--copper);margin-right:6px}

/* ---------- Cards / grids ---------- */
.grid{display:grid;gap:22px}
.g2{grid-template-columns:repeat(2,1fr)}
.g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px;box-shadow:var(--shadow)}
.card p:last-child{margin-bottom:0}
.card .num{font-weight:800;color:var(--copper);font-size:.9rem;letter-spacing:.1em;margin-bottom:10px}
.navy .card{background:var(--navy-2);border-color:#2C3E66;box-shadow:none;color:#C9D1E0}
.card .tag{display:inline-block;font-size:.72rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--copper-ink);background:var(--copper-wash);border-radius:999px;padding:4px 10px;margin-bottom:14px}
.card .example{margin-top:14px;padding-top:14px;border-top:1px dashed var(--line);font-size:.93rem;color:var(--muted)}
.icon-tile{width:48px;height:48px;border-radius:12px;background:var(--copper-wash);display:grid;place-items:center;margin-bottom:16px;color:var(--copper-ink)}
.icon-tile svg{width:26px;height:26px}

/* steps */
.steps{counter-reset:s;display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.step{position:relative;padding:26px 22px;border-radius:var(--radius);background:#fff;border:1px solid var(--line)}
.step::before{counter-increment:s;content:counter(s);display:grid;place-items:center;width:36px;height:36px;border-radius:50%;background:var(--navy);color:#fff;font-weight:600;margin-bottom:14px}
.step h3{margin-bottom:6px}
.step p{font-size:.95rem;color:var(--muted);margin:0}

/* checklist / status */
.checks{list-style:none;padding:0;margin:0;display:grid;gap:14px}
.checks li{display:flex;gap:14px;align-items:flex-start;background:#fff;border:1px solid var(--line);border-radius:12px;padding:16px 18px}
.checks li::before{content:"";flex:0 0 22px;height:22px;margin-top:2px;border-radius:50%;background:var(--copper) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12l5 5L20 7'/%3E%3C/svg%3E") center/14px no-repeat}
.checks li.next::before{background:#fff;border:2px dashed var(--copper)}

/* roadmap */
.roadmap{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.phase{border-top:4px solid var(--line);padding-top:18px}
.phase.now{border-top-color:var(--copper)}
.phase .when{font-size:.8rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--gray)}
.phase.now .when{color:var(--copper-ink)}

/* comparison */
.compare{width:100%;border-collapse:collapse;background:#fff;border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow);font-size:.95rem}
.compare th,.compare td{padding:14px 16px;text-align:center;border-bottom:1px solid var(--line)}
.compare th:first-child,.compare td:first-child{text-align:left}
.compare thead th{background:var(--navy);color:#fff;font-weight:600;font-size:.85rem}
.compare tr.us td{background:var(--copper-wash);font-weight:600;color:var(--navy)}
.compare .y{color:var(--copper-ink);font-weight:800}
.compare .p{color:var(--gray)}
.compare .n{color:#B6BCC6}
.table-scroll{overflow-x:auto;-webkit-overflow-scrolling:touch;border-radius:var(--radius)}

/* quote / story */
.story{display:grid;grid-template-columns:auto 1fr;gap:26px;align-items:start}
.story .mark{font-size:5rem;line-height:.8;color:var(--copper);font-weight:800}
blockquote{margin:0;font-size:1.25rem;line-height:1.6;color:var(--navy)}

/* CTA band */
.cta-band{background:var(--navy);color:#C9D1E0;border-radius:22px;padding:48px;display:grid;grid-template-columns:1.4fr 1fr;gap:28px;align-items:center;position:relative;overflow:hidden}
.cta-band h2{color:#fff}
.cta-band .btn-row{justify-content:flex-end}
.cta-band::after{content:"";position:absolute;right:-60px;top:-60px;width:220px;height:220px;border:3px dashed rgba(217,154,114,.25);border-radius:50%}

/* ---------- About ---------- */
.founder{display:grid;grid-template-columns:380px 1fr;gap:56px;align-items:start}
.portrait{position:relative}
.portrait img{width:100%;height:auto;border-radius:20px;box-shadow:0 30px 60px -30px rgba(20,33,61,.5)}
.portrait::before,.portrait::after{content:"";position:absolute;width:56px;height:56px;border:5px solid var(--copper);border-radius:4px}
.portrait::before{left:-14px;top:-14px;border-right:0;border-bottom:0}
.portrait::after{right:-14px;bottom:-14px;border-left:0;border-top:0}
.founder-meta{margin-top:26px;display:grid;gap:10px;font-size:.95rem}
.founder-meta a{display:flex;align-items:center;gap:10px;text-decoration:none;color:var(--navy);font-weight:600}
.founder-meta svg{width:20px;height:20px;color:var(--copper)}
.bio p{font-size:1.06rem}
.bio h2{margin-top:1.4em}
.facts{display:flex;flex-wrap:wrap;gap:8px;margin:6px 0 4px}
.facts span{background:#fff;border:1px solid var(--line);border-radius:999px;padding:6px 14px;font-size:.86rem;color:var(--navy);font-weight:600}
.signature{font-weight:600;color:var(--navy);margin-top:24px}
.signature small{display:block;color:var(--gray);font-weight:400}

/* ---------- Contact ---------- */
.contact-grid{display:grid;grid-template-columns:1fr 1.15fr;gap:40px;align-items:start}
.reasons{display:grid;gap:14px}
.reason{text-decoration:none;display:flex;gap:16px;align-items:flex-start;padding:18px 20px;border:1px solid var(--line);border-radius:14px;background:#fff;text-align:left;font:inherit;color:inherit;cursor:pointer;width:100%;transition:border-color .15s,box-shadow .15s}
.reason:hover,.reason.active{border-color:var(--copper);box-shadow:0 0 0 3px var(--copper-wash)}
.reason b{display:block;color:var(--navy)}
.reason span{font-size:.92rem;color:var(--muted)}
.reason .icon-tile{margin:0;flex:0 0 44px;width:44px;height:44px}
form.card{padding:32px}
.field{display:grid;gap:6px;margin-bottom:18px}
.field label{font-weight:600;font-size:.92rem;color:var(--navy)}
.field input,.field select,.field textarea{font:inherit;font-size:1rem;padding:12px 14px;border:1px solid #D6D0C8;border-radius:10px;background:#fff;color:var(--ink);width:100%}
.field textarea{min-height:140px;resize:vertical}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--copper);box-shadow:0 0 0 3px var(--copper-wash)}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.form-note{font-size:.85rem;color:var(--gray);margin-top:12px}
.hp{position:absolute;left:-9999px}

/* demo frames */
.demo-frame{border-radius:16px;overflow:hidden;border:1px solid var(--line);background:#0a0d12;aspect-ratio:16/11;box-shadow:var(--shadow)}
.demo-frame iframe{width:100%;height:100%;border:0;display:block}
.demo-caption{font-size:.88rem;color:var(--gray);margin-top:10px}

/* ---------- Footer ---------- */
.site-footer{background:var(--navy);color:#AEB8CC;padding:56px 0 32px;font-size:.92rem}
.site-footer a{color:#E3E8F1;text-decoration:none}
.site-footer a:hover{color:var(--copper-2)}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:32px}
.foot-brand{display:flex;align-items:center;gap:12px;margin-bottom:12px}
.foot-brand img{width:44px;height:44px}
.foot-brand .wm .ad{color:#fff}
.foot-brand .wm .my{color:var(--copper-2)}
.foot-brand .wm{font-size:1.35rem}
.site-footer h4{color:#fff;font-size:.82rem;letter-spacing:.14em;text-transform:uppercase;font-weight:600}
.site-footer ul{list-style:none;padding:0;margin:0;display:grid;gap:8px}
.legal{border-top:1px solid #2C3E66;margin-top:40px;padding-top:22px;font-size:.8rem;color:#8F9AB0;display:grid;gap:8px}

/* ---------- Reveal ---------- */
@media (prefers-reduced-motion:no-preference){
  .js .reveal{opacity:0;transform:translateY(14px);transition:opacity .6s ease,transform .6s ease}
  .js .reveal.in{opacity:1;transform:none}
}

/* ---------- Responsive ---------- */
@media (max-width:980px){
  .hero .wrap,.founder,.contact-grid,.cta-band{grid-template-columns:1fr}
  .g4,.steps{grid-template-columns:repeat(2,1fr)}
  .g3,.roadmap{grid-template-columns:1fr}
  .cta-band .btn-row{justify-content:flex-start}
  .founder .portrait{max-width:380px}
  .foot-grid{grid-template-columns:1fr 1fr}
  .foot-grid > div:first-child{grid-column:1/-1}
}
@media (max-width:780px){
  .nav-toggle{display:grid}
  .nav{position:absolute;top:72px;left:0;right:0;background:#fff;border-bottom:1px solid var(--line);flex-direction:column;align-items:stretch;padding:12px 16px 18px;display:none;gap:2px}
  .nav.open{display:flex}
  .nav a{padding:12px}
  .nav a.btn{margin:8px 0 0;justify-content:center}
}
@media (max-width:600px){
  body{font-size:16px}
  .wrap{padding:0 16px}
  section{padding:60px 0}
  .g2,.g4,.steps,.row2{grid-template-columns:1fr}
  .outcomes{grid-template-columns:1fr}
  .cta-band{padding:32px 22px}
  .story{grid-template-columns:1fr}
  .story .mark{font-size:3.5rem}
  .foot-grid{grid-template-columns:1fr}
  .card{padding:22px}
}